1. Your Privacy Matters
At Lafortune Yachts, trust, discretion and professionalism are the foundation of every relationship we build.Whether you are enquiring about a yacht, selling a superyacht, arranging a charter or simply browsing our website, we are committed to protecting your personal information with the highest standards of confidentiality and integrity.
This Privacy Policy explains how Lafortune Yachts collects, uses, stores, shares and protects your personal data, as well as the rights available to you under applicable data protection laws, including the EU General Data Protection Regulation (GDPR), the UK GDPR and the Turkish Personal Data Protection Law No. 6698 ("KVKK").
Please read this Privacy Policy carefully before using our website or providing us with your personal information.
2. About Lafortune Yachts
Lafortune Yachts is an international yacht brokerage specialising in yacht sales, acquisitions, charter, yacht management and consultancy services.
As part of providing these services, we process personal information relating to our clients, prospective clients, business partners and website users. We are committed to handling this information responsibly, transparently and in accordance with applicable data protection laws.
3. Scope of this Privacy Policy
This Privacy Policy applies to all personal information collected or processed by Lafortune Yachts in connection with:
- our website and online services;
- yacht sales and purchase enquiries;
- yacht charter enquiries and bookings;
- yacht management and consultancy services;
- communications by email, telephone, messaging applications or social media;
- meetings, yacht viewings and industry events;
- marketing communications and newsletters;
- business relationships with clients, prospective clients, brokers, yacht owners, suppliers and professional advisers.
This Privacy Policy also applies to information received from trusted third parties where such information is necessary for us to provide our services or comply with applicable legal and regulatory obligations.
This Privacy Policy does not apply to third-party websites or services that may be linked from our website. Those websites operate independently and have their own privacy practices, which we encourage you to review before providing any personal information.
4. Our Commitment to Privacy
Protecting personal information is not simply a legal obligation—it is part of the level of service our clients expect.
Lafortune Yachts is committed to processing personal information in accordance with the principles of fairness, transparency, accountability and confidentiality.
Whenever we process personal information, we aim to ensure that it is:
- collected for legitimate and clearly defined purposes;
- limited to information that is relevant and necessary;
- accurate and kept up to date where appropriate;
- protected through appropriate technical and organisational security measures;
- retained only for as long as reasonably necessary or required by applicable law;
- processed in a manner that respects the rights and freedoms of the individuals concerned.
We regularly review our internal procedures, security measures and data protection practices to maintain appropriate standards of privacy and information security.
5. Data Controller
For the purposes of applicable data protection legislation, including the European Union General Data Protection Regulation (GDPR), the UK GDPR and the Turkish Personal Data Protection Law No. 6698 ("KVKK"), Lafortune Yachts acts as the Data Controller for personal information collected through our website and in connection with our brokerage and related business activities.
As Data Controller, we determine why personal information is collected, how it is processed and the measures implemented to protect it.
Where we process personal information on behalf of another organisation or business partner, that organisation may act as the Data Controller and Lafortune Yachts may act as a Data Processor, depending on the nature of the services provided.
6. Contacting Us
If you have any questions regarding this Privacy Policy or wish to exercise any of your privacy rights, you may contact us at any time.
Lafortune Yachts
Website: www.lafortuneyachts.com
Email: privacy@lafortuneyachts.com
For requests relating to your personal information, we may ask you to verify your identity before responding, in order to protect your privacy and prevent unauthorised disclosure of personal data.
7. Privacy Principles
Our approach to privacy is based on a number of fundamental principles that guide how we collect and process personal information.
We strive to ensure that personal information is processed lawfully, fairly and transparently. We collect only the information necessary for clearly defined purposes and do not use it in ways that are incompatible with those purposes.
Where appropriate, we take reasonable steps to keep personal information accurate and up to date. We implement technical and organisational safeguards designed to protect information against accidental loss, unauthorised access, misuse, alteration or disclosure.
Access to personal information is limited to personnel and trusted service providers who require such access in order to perform their professional responsibilities and who are subject to appropriate confidentiality obligations.
Finally, we retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy or to comply with applicable legal and regulatory requirements.
These principles form the basis of every decision we make regarding the collection, use and protection of personal information.
8. Personal Information We Collect
The personal information we collect depends on how you interact with Lafortune Yachts and the services you request.
We collect only the information that is necessary to provide our services, communicate with you, comply with legal obligations and protect our legitimate business interests.
The categories of personal information we may collect include the following:
Identity Information
This may include:
- Full name
- Nationality
- Date of birth (where required)
- Passport or government-issued identification (where legally required)
- Signature
Identity information is primarily collected to identify our clients, comply with legal and regulatory requirements, and facilitate brokerage transactions.
Contact Information
This may include:
- Email address
- Telephone number
- Residential or business address
- Country of residence
- Preferred language
- Preferred method of communication
We use this information to communicate with you, respond to enquiries, arrange yacht viewings, provide requested services and keep you informed throughout our business relationship.
Financial Information
Depending on the services requested, we may collect:
- Billing details
- Bank account information
- Payment history
- Tax identification details (where required)
- Source of funds or source of wealth documentation (where legally required)
Financial information is collected only where necessary to process transactions, comply with legal obligations or meet anti-money laundering requirements.
Brokerage Information
As part of our yacht brokerage services, we may collect information relevant to your enquiry or transaction, including:
- Yachts you own or have previously owned
- Yachts you are interested in purchasing or chartering
- Your preferred yacht specifications
- Budget range
- Intended use of the yacht
- Transaction history with Lafortune Yachts
- Communication relating to enquiries or negotiations
This information enables us to provide personalised brokerage services and recommend yachts that best match your requirements.
Technical Information
When you visit our website, certain technical information may be collected automatically, including:
- IP address
- Browser type and version
- Device information
- Operating system
- Website usage information
- Date and time of access
This information helps us maintain the security, performance and functionality of our website.
Marketing Information
Where permitted by law or where you have provided your consent, we may collect information relating to your marketing preferences, including:
- Newsletter subscriptions
- Preferred yacht categories
- Event invitations
- Communication preferences
You may update your marketing preferences or unsubscribe from marketing communications at any time.
Due Diligence Information
In certain circumstances, particularly when providing brokerage services or completing transactions, we may be legally required to collect additional information for identity verification and compliance purposes.
Depending on the circumstances, this may include:
- Identity verification documents
- Proof of address
- Corporate ownership information
- Beneficial ownership details
- Information required under applicable anti-money laundering ("AML") and know-your-client ("KYC") regulations
Such information is collected only where required by applicable law or where necessary to establish or maintain a business relationship.
Information You Voluntarily Provide
You may also choose to provide us with additional personal information when you:
- submit an enquiry through our website;
- contact one of our brokers;
- request information about a yacht;
- subscribe to our newsletters;
- attend an event;
- communicate with us by email, telephone or messaging applications.
Providing this information is entirely voluntary. However, if certain information is not provided, we may be unable to respond to your enquiry or provide the requested services.
10. How We Use Your Personal Information
We use your personal information only where necessary to provide our services, operate our business, comply with legal obligations and maintain our relationship with you.
Depending on your interaction with Lafortune Yachts, we may use your personal information to:
- respond to your enquiries;
- arrange yacht viewings and inspections;
- facilitate yacht sales, purchases and charter services;
- manage contracts and transactions;
- communicate throughout our business relationship;
- verify your identity where required;
- comply with legal and regulatory obligations;
- improve our website and services;
- protect our business against fraud and unlawful activities; and
- send marketing communications where permitted by law.
We will only use your personal information for the purposes for which it was collected or where we are otherwise permitted or required to do so under applicable law.
11. Legal Bases for Processing
Where applicable data protection laws require us to identify a legal basis for processing personal information, we rely on one or more of the following:
- your consent;
- the performance of a contract or steps taken before entering into a contract;
- compliance with legal or regulatory obligations;
- our legitimate business interests, provided these do not override your rights and freedoms; or
- any other lawful basis permitted by applicable legislation.
Where processing is based on your consent, you may withdraw that consent at any time. Such withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.
12. Marketing Communications
With your consent where required, or where otherwise permitted by law, Lafortune Yachts may send you information about yachts, charter opportunities, market updates, events and other services that may be of interest to you.
You may opt out of marketing communications at any time by using the unsubscribe link included in our emails or by contacting us directly.
Choosing not to receive marketing communications will not affect our ability to contact you regarding an enquiry, transaction or any services you have requested.
13. CRM & Client Relationship Management
To provide a professional and personalised service, Lafortune Yachts maintains secure records of communications and business interactions with clients and prospective clients.
This may include records of enquiries, yacht preferences, previous transactions, meeting notes and communication history.
We use this information to:
- manage client relationships;
- provide tailored yacht recommendations;
- respond more efficiently to future enquiries;
- improve the quality of our services; and
- maintain accurate business records.
Access to this information is limited to authorised personnel and trusted service providers who require it for legitimate business purposes.
14. Yacht Brokerage Services
As an international yacht brokerage, Lafortune Yachts processes personal information in order to provide professional brokerage services and support clients throughout the buying, selling and chartering process.
Depending on the services requested, we may use your personal information to communicate with you, identify suitable opportunities, arrange viewings, coordinate negotiations, prepare documentation and facilitate transactions.
We only process the information that is necessary to provide our services or to comply with applicable legal and regulatory requirements.
15. Yacht Sales and Acquisitions
When you enquire about purchasing or selling a yacht, we may process personal information to:
- identify your requirements and preferences;
- recommend suitable yachts;
- arrange inspections and sea trials;
- coordinate negotiations between parties;
- prepare offers and transaction documents;
- manage the sale or acquisition process; and
- provide ongoing brokerage support before and after completion.
Information may be shared with yacht owners, buyers, Central Agents, partner brokers, surveyors, legal advisers and other parties directly involved in the transaction where necessary.
16. Charter Services
Where you enquire about or book a yacht charter, we may process personal information to:
- identify suitable charter yachts;
- arrange bookings and charter agreements;
- communicate with yacht managers, owners and Central Agents;
- coordinate guest preferences where appropriate;
- arrange additional services requested by you; and
- provide support before, during and after your charter.
Only the information necessary to organise your charter experience will be shared with the relevant parties.
17. Off-Market Opportunities
Some yachts represented by Lafortune Yachts are offered on a confidential or off-market basis and are not publicly advertised.
Where you enquire about such opportunities, your personal information may be used to verify your genuine interest and suitability before confidential information is disclosed.
We treat all off-market enquiries with a high level of discretion and only share information where necessary to facilitate a legitimate business opportunity.
18. Buyer & Seller Due Diligence
To protect all parties involved in a transaction and to comply with applicable legal obligations, Lafortune Yachts may carry out reasonable due diligence on prospective buyers, sellers and, where appropriate, their authorised representatives.
Depending on the nature of the transaction, this may include identity verification, ownership verification, sanctions screening and other compliance checks required by law or industry standards.
19. Anti-Money Laundering (AML) & Know Your Client (KYC)
Lafortune Yachts is committed to complying with applicable anti-money laundering ("AML"), counter-terrorist financing ("CTF") and know-your-client ("KYC") regulations.
Where required, we may request documents or information to verify your identity, confirm ownership structures, establish the source of funds or source of wealth, or fulfil other legal and regulatory obligations.
Failure to provide information required by law may prevent us from establishing or continuing a business relationship.
20. Client Confidentiality
Confidentiality is a fundamental principle of our business.
We understand that many yacht transactions involve private individuals, family offices, corporate entities and high-profile clients who expect a high level of discretion.
We take reasonable steps to protect the confidentiality of all enquiries, negotiations and transactions. Personal information is shared only with individuals or organisations that need the information to provide our services, comply with legal obligations or complete a transaction.
Unless required by law or authorised by you, we do not disclose confidential client information to unrelated third parties.
21. Sharing Personal Information
Lafortune Yachts respects the confidentiality of your personal information and does not sell or rent personal data to third parties.
Where necessary to provide our services or comply with legal obligations, we may share your personal information with:
- yacht owners, buyers and sellers;
- Central Agents and partner brokers;
- yacht managers and charter operators;
- shipyards, surveyors and technical consultants;
- legal, tax and financial advisers;
- payment providers and financial institutions;
- IT service providers and business support partners;
- identity verification and compliance service providers; and
- regulatory authorities or law enforcement agencies where required by law.
We share only the information necessary for the relevant purpose and take reasonable steps to ensure that recipients protect your personal information appropriately.
22. International Transfers
As an international yacht brokerage, your personal information may be transferred to or accessed from countries outside your country of residence.
Where such transfers are made, Lafortune Yachts will implement appropriate safeguards to protect your personal information in accordance with applicable data protection laws.
23. Information Security
We are committed to protecting your personal information against unauthorised access, disclosure, alteration, loss or misuse.
Lafortune Yachts maintains appropriate technical and organisational security measures designed to safeguard personal information. Access is restricted to authorised personnel and trusted service providers who require such access for legitimate business purposes.
Although we take reasonable measures to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
24. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal and regulatory obligations, resolve disputes and enforce our agreements.
When personal information is no longer required, we will securely delete, anonymise or otherwise dispose of it in accordance with applicable legal requirements.
25. Business Partners
Lafortune Yachts works with a trusted network of professional partners to provide brokerage and related services.
Where appropriate, personal information may be shared with business partners involved in providing the services you request, including Central Agents, partner brokers, yacht managers, shipyards, surveyors, legal advisers and other professional service providers.
Our business partners are expected to process personal information responsibly and in accordance with applicable data protection laws.
26. Your Rights
Depending on your location and the applicable data protection laws, you may have the right to:
- request access to your personal information;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information where legally applicable;
- request restriction of processing;
- object to certain processing activities;
- withdraw consent where processing is based on consent;
- request the transfer of your personal information where applicable; and
- lodge a complaint with the relevant supervisory authority.
These rights may be subject to legal limitations or exceptions under applicable law.
27. Exercising Your Rights
If you wish to exercise any of your privacy rights or have questions about how we process your personal information, please contact us using the details provided below.
We may request additional information to verify your identity before responding to your request. This helps us protect your personal information and prevent unauthorised access.
We will respond to your request within the time limits required by applicable law.
28. Complaints
If you believe that your personal information has not been handled in accordance with applicable data protection laws, we encourage you to contact us first so that we have the opportunity to address your concerns.
You may also have the right to lodge a complaint with the relevant data protection authority in your country of residence.
29. Changes to this Privacy Policy
Lafortune Yachts may update this Privacy Policy from time to time to reflect changes in our business operations, legal obligations or data protection practices.
The latest version will always be published on our website together with the revised Effective Date.
We encourage you to review this Privacy Policy periodically to remain informed about how we protect your personal information.
30. Contact Information
If you have any questions about this Privacy Policy or the way Lafortune Yachts processes your personal information, please contact us:
Lafortune Yachts
Website: www.lafortuneyachts.com
Email: privacy@lafortuneyachts.com
If you contact us regarding your personal information, we may ask you to verify your identity before responding to your request.